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Liz Cummins

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It seems this upcoming holiday season will be good for American retailers. Americans are back to buying lots of stuff for Christmas but they are also bringing a few new shopping techniques with them.
Black Friday is the day after Thanksgiving when many stores open in the early hours of the morning (or even on the actual holiday) to promote deals to the recently-stuffed-on-turkey shoppers. Many wait in line for hours, even days, to be the first in line to snatch up the latest toys and gadgets of the season. This year, I couldn’t help but find myself laughing at the videos of people running and shoving to get into the stores of their choice. However, the news of the day was a woman at a Los Angeles Wal-Mart who pepper-sprayed her competitors to get to the goods.

I must admit I did participate in this strange retail tradition three years ago. I had just returned to the States from abroad and found myself waking up at five in the morning every day due to jet lag. I thought, “Since I’m awake, maybe I should just check out what’s going on.” Well, I was really surprised to see just how many people dragged themselves out of a warm bed that morning. I stayed far away from the stores that might create any chaos, like any that would sell electronics, and stuck to the smaller clothing and shoe stores. However, I did watch a group of people run into a Best Buy (electronics store) as I stood at a safe distance away in the parking lot.

Can anyone imagine this kind of reaction at a Swedish Christmas market? People shoving in the glögg line, and pepper-spraying to get pepparkaka?
The relaxed atmosphere to the recent Lund festivities was a pleasant change from the frenzy occurring Stateside. However, the traditional beginning of the Christmas shopping season must also be very important to Swedes. How do I know this? There was a class 3 weather warning in effect for Lund and there were still many people who braved the weather to go downtown. I obviously did too. There must be something unique about the season.

Publicerad: 07. december 2011 08:22

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